# Caro Marchiori

> Senior UX/UI Designer at Code & Theory, embedded with the iHeartRadio product team. 8+ years designing for streaming, banking and global brands. Based in Barcelona, working remotely with US teams. Trained in graphic design; still draws almost every day.

Contact: caro.marchiori@gmail.com · CV: https://www.caromarchiori.design/cv/Carolina-Marchiori-CV.pdf

Clients and companies: iHeartRadio, YETI, AT&T, T. Rowe Price and The Kin (Mars Petcare) at Code & Theory (2022 to today). Before that: Venmo (stocks and investing), Disney through Qubika (formerly Moove It), and Santander.

Skills: end-to-end UX/UI for websites and digital products, research synthesis, content taxonomy and personalization strategy, responsive web, design systems, accessibility, developer hand-off and QA, AI-assisted design workflows (Claude, Figma).

## Case studies

- [Highlights & Clips, iHeartRadio (2026, ongoing)](https://www.caromarchiori.design/work/highlights): Defined the content taxonomy and personalization strategy for short video clips across iHeartRadio, with AI as a drafting partner. Key idea: a clip inherits most of its tags from the show it was cut from.
- [Video podcasts, iHeartRadio (Oct 2025 to Jun 2026)](https://www.caromarchiori.design/work/video-podcasts): Led the web experience for video podcasts. Audio stays first, video one tap away. Two research rounds, A/B soft launch in April 2026, full launch to 100% of users in June 2026.
- [Gear Locker, YETI (Oct to Dec 2024)](https://www.caromarchiori.design/work/gear-locker): Led the design of a space where YETI owners register their products, see everything they own and build collections. MVP scoped to validate registration first.

## Short reads

- [The Kin, Mars Petcare (2023)](https://www.caromarchiori.design/work/the-kin): App onboarding, expert chat and a pet quiz for a pet care app, plus the web sign-up. 81% onboarding completion and 25% longer sessions in the first 6 weeks.
- [Mob Jam, Voodoo (interview challenge)](https://www.caromarchiori.design/work/mob-jam): System-level UX audit of a mobile game with proposals to make purchases feel earned. Concept, not shipped.

## Off-screen

- [Sketchbook](https://www.caromarchiori.design/sketchbook): Watercolor, ink, digital and clay, mostly made outside.
- [Brava Art](https://brava-art.com/): Caro's mindful outdoor drawing workshops. Instagram: @braava.art

## Full text

- [llms-full.txt](https://www.caromarchiori.design/llms-full.txt): every case study as plain text.