YETI
YETI
Gear Locker
Gear Locker
Year 2023 - Product Designer
the project.
the project.
the project.
Digital storage solution, Designed for adventurers and gear enthusiasts, this virtual locker safely stores all your equipment details in one accessible place.
Digital storage solution, Designed for adventurers and gear enthusiasts, this virtual locker safely stores all your equipment details in one accessible place.
Digital storage solution, Designed for adventurers and gear enthusiasts, this virtual locker safely stores all your equipment details in one accessible place.
4 Months - Started March 2024
4 Months - Started March 2024
Served as a User Experience Designer, guiding the visual design direction in collaboration with a multidisciplinary team of product managers, visual designers, and engineers.
Served as a User Experience Designer, guiding the visual design direction in collaboration with a multidisciplinary team of product managers, visual designers, and engineers.
Served as a User Experience Designer, guiding the visual design direction in collaboration with a multidisciplinary team of product managers, visual designers, and engineers.
What is gear locker and what is it for?
What is gear locker and what is it for?
What is gear locker and what is it for?
YETI launched the Gear Locker initiative to strengthen the connection between the brand and its customers beyond the moment of purchase. The goal was to create a digital space where users could register, track, and celebrate their gear — while unlocking exclusive benefits.
YETI launched the Gear Locker initiative to strengthen the connection between the brand and its customers beyond the moment of purchase. The goal was to create a digital space where users could register, track, and celebrate their gear — while unlocking exclusive benefits.
YETI launched the Gear Locker initiative to strengthen the connection between the brand and its customers beyond the moment of purchase. The goal was to create a digital space where users could register, track, and celebrate their gear — while unlocking exclusive benefits.
Boost customer engagement
Boost customer engagement
Boost customer engagement
Create meaningful post-purchase interactions through product registration and exclusive perks.
Create meaningful post-purchase interactions through product registration and exclusive perks.
Create meaningful post-purchase interactions through product registration and exclusive perks.
Increase lifetime value
Increase lifetime value
Increase lifetime value
Encourage future purchases by highlighting owned gear and suggesting complementary products.
Encourage future purchases by highlighting owned gear and suggesting complementary products.
Encourage future purchases by highlighting owned gear and suggesting complementary products.
Grow the user base
Grow the user base
Grow the user base
Motivate new account creation with rewards and a sense of ownership.
Motivate new account creation with rewards and a sense of ownership.
Motivate new account creation with rewards and a sense of ownership.
Reinforce brand loyalty
Reinforce brand loyalty
Reinforce brand loyalty
Strengthen emotional connection through a personalized and immersive brand experience.
Strengthen emotional connection through a personalized and immersive brand experience.
Strengthen emotional connection through a personalized and immersive brand experience.
You wanna see numbers right? —
You wanna see numbers right? —
40%
40%
+Engagement
+Engagement
Based on the number of users coming to the webpage and the reviews
Based on the number of users coming to the webpage and the reviews
Based on the number of users coming to the webpage and the reviews
80%
80%
+Registered Products
+Registered Products
Based on the gear registered by user with the new product registration
Based on the gear registered by user with the new product registration
Based on the gear registered by user with the new product registration
Fine, now let's see how we've achieved this
Fine, now let's see how we've achieved this
Fine, now let's see how we've achieved this
Wireframing was the moment the product started to feel tangible — when we could clearly communicate our ideas to both the client and the team.
Wireframing was the moment the product started to feel tangible — when we could clearly communicate our ideas to both the client and the team.
Wireframing was the moment the product started to feel tangible — when we could clearly communicate our ideas to both the client and the team.
We created wireframes for both the product registration flow and the Gear Locker.
We created wireframes for both the product registration flow and the Gear Locker.
We created wireframes for both the product registration flow and the Gear Locker.
Register
Register
Register
One of the steps while the user is adding their products is to add their activities they like to do with their gear, being this optional but an engaging moment based on what the users said while testing this feature
One of the steps while the user is adding their products is to add their activities they like to do with their gear, being this optional but an engaging moment based on what the users said while testing this feature
Some of the explorations for the gear locker —
Some of the explorations for the gear locker —
Some of the explorations for the gear locker —
For the Locker, we initially explored a more structured layout, then pivoted to looser, more immersive options to make the experience feel more accessible and engaging.
For the Locker, we initially explored a more structured layout, then pivoted to looser, more immersive options to make the experience feel more accessible and engaging.
For the Locker, we initially explored a more structured layout, then pivoted to looser, more immersive options to make the experience feel more accessible and engaging.
collections —
collections —
collections —
We began to explore how to make collections more immersive, imagining how users could interact with their gear and choose where and how to organize it within their virtual locker.
We began to explore how to make collections more immersive, imagining how users could interact with their gear and choose where and how to organize it within their virtual locker.
We began to explore how to make collections more immersive, imagining how users could interact with their gear and choose where and how to organize it within their virtual locker.
plan ahead —
plan ahead —
plan ahead —
We started to think, what about if you could plan for a trip and decide what gear to take, check if you're missing anything, and save that setup for the future — so you're not deep in the woods realizing you forgot your bottle opener... again.
We started to think, what about if you could plan for a trip and decide what gear to take, check if you're missing anything, and save that setup for the future — so you're not deep in the woods realizing you forgot your bottle opener... again.
First, we started designing a more straightforward and structured layout…
First, we started designing a more straightforward and structured layout…
Collections
Collections
Collections
They could build their own collections, but we also suggest some collections, using this as a selling moment to propose to the user new gear based on what they've added to their lockers
They could build their own collections, but we also suggest some collections, using this as a selling moment to propose to the user new gear based on what they've added to their lockers
They could build their own collections, but we also suggest some collections, using this as a selling moment to propose to the user new gear based on what they've added to their lockers
Product collections
Product collections
Product collections
We know the users are really engaged with some products, for example the rambler and they love to purchase it in different colors, so we take advantage of this moment to show them their missing items.
We know the users are really engaged with some products, for example the rambler and they love to purchase it in different colors, so we take advantage of this moment to show them their missing items.
We know the users are really engaged with some products, for example the rambler and they love to purchase it in different colors, so we take advantage of this moment to show them their missing items.
product detail —
product detail —
product detail —
By looking at the products users upload to the Gear Locker, we aimed to give them personalized recommendations and use that space to improve their experience — both online and with their actual gear.
By looking at the products users upload to the Gear Locker, we aimed to give them personalized recommendations and use that space to improve their experience — both online and with their actual gear.
Magic is in the details
Magic is in the details
Magic is in the details
Using the product description and details as a place where they could learn more from their products, read stories form other users or influencers and use their gear in the best ways possible.
Using the product description and details as a place where they could learn more from their products, read stories form other users or influencers and use their gear in the best ways possible.
Using the product description and details as a place where they could learn more from their products, read stories form other users or influencers and use their gear in the best ways possible.
Designing layouts and features in high fidelity—
Designing layouts and features in high fidelity—
Designing layouts and features in high fidelity—
We began crafting high-fidelity layouts and components, focusing on visual clarity, hierarchy, and how each feature would come to life within the Gear Locker experience.
We began crafting high-fidelity layouts and components, focusing on visual clarity, hierarchy, and how each feature would come to life within the Gear Locker experience.
Visual Layout and Organization
Visual Layout and Organization
Visual Layout and Organization
Use a visually appealing, interactive layout that showcases all the YETI products the user owns.
Use a visually appealing, interactive layout that showcases all the YETI products the user owns.
Recommendations
Recommendations
Recommendations
Use the data from the gear dashboard to provide personalized product recommendations.
Use the data from the gear dashboard to provide personalized product recommendations.
Rewards
Rewards
Rewards
Based on the progress of the user, incentivize with rewards to keep engagements
Based on the progress of the user, incentivize with rewards to keep engagements
Tracking
Tracking
Tracking
They will be able to keep track of their rewards and keep engaging with the product
They will be able to keep track of their rewards and keep engaging with the product
Mobile Design —
Mobile Design —
Mobile Design —
Even though the focus of this project was on desktop designs, we've also designed all the screens in mobile.
Even though the focus of this project was on desktop designs, we've also designed all the screens in mobile.
