CaroMarchiori
Get in touch :)
CaroMarchiori
Get in touch :)
FIVE
Connect talented high school students from some of the toughest areas of the United States with influential adults who will advocate for them, guide them and connect them to opportunities that can change the trajectories of their lives.
Years
2019
Role
Sr. Product Designer
Scope
Strategy, Ideation, UX Design
FIVE
Connect talented high school students from some of the toughest areas of the United States with influential adults who will advocate for them, guide them and connect them to opportunities that can change the trajectories of their lives.
Years
2019
Role
Sr. Product Designer
Scope
Strategy, Ideation, UX Design
FIVE
Connect talented high school students from some of the toughest areas of the United States with influential adults who will advocate for them, guide them and connect them to opportunities that can change the trajectories of their lives.
Years
2019
Role
Sr. Product Designer
Scope
Strategy, Ideation, UX Design
Challenge
There are very few mentoring apps. We want FIVE to follow student’s progress over five years during high school. The platform needs to be dynamic, engaging, fun and easy to use.
Challenge
There are very few mentoring apps. We want FIVE to follow student’s progress over five years during high school. The platform needs to be dynamic, engaging, fun and easy to use.
Challenge
There are very few mentoring apps. We want FIVE to follow student’s progress over five years during high school. The platform needs to be dynamic, engaging, fun and easy to use.
Solution
The idea is to create an app for the student and for the mentor, where they can interact and learn at the same time. Also to develop the desktop apps for an operator, who will be uploading the content to the apps, and an OTG (On The Ground Person) who will serve as a physical connector to the community.
Solution
The idea is to create an app for the student and for the mentor, where they can interact and learn at the same time. Also to develop the desktop apps for an operator, who will be uploading the content to the apps, and an OTG (On The Ground Person) who will serve as a physical connector to the community.
Solution
The idea is to create an app for the student and for the mentor, where they can interact and learn at the same time. Also to develop the desktop apps for an operator, who will be uploading the content to the apps, and an OTG (On The Ground Person) who will serve as a physical connector to the community.
Project Process
Research
User Personas
Interviews
Focus Groups
Concept Ideation
User Flow
Wireframes
Interaction Patterns
Design
Visual Designs
Mentor Tests
Project Process
Research
User Personas
Interviews
Focus Groups
Concept Ideation
User Flow
Wireframes
Interaction Patterns
Design
Visual Designs
Mentor Tests
Project Process
Research
User Personas
Interviews
Focus Groups
Concept Ideation
User Flow
Wireframes
Interaction Patterns
Design
Visual Designs
Mentor Tests
Research
Go to home
Research
Go to home
Research
Go to home
User Personas
Research
The Mentor
Laura has always loved mentoring young people and believes in the power of positive role models. Between her full-time job and personal life, she looks for flexible and meaningful ways to contribute to others’ growth.
How we win:
Make mentorship easy to fit into a busy schedule
Provide meaningful milestones and recognition
The Teen Explorer
Diego is curious, social, and a bit restless. He wants to discover his interests and be heard, but often loses motivation when learning feels disconnected from real life.
How we win:
Offer interactive, goal-oriented activities
Create a space where he feels seen and encouraged
The School Counselor
Mariana coordinates after-school programs and wants to integrate technology that genuinely supports her students. She values tools that help track engagement and create safe learning environments.
How we win:
Provide clear progress metrics and engagement reports
Build trust through privacy and safe communication features
User Personas
Research
The Mentor
Laura has always loved mentoring young people and believes in the power of positive role models. Between her full-time job and personal life, she looks for flexible and meaningful ways to contribute to others’ growth.
How we win:
Make mentorship easy to fit into a busy schedule
Provide meaningful milestones and recognition
The Teen Explorer
Diego is curious, social, and a bit restless. He wants to discover his interests and be heard, but often loses motivation when learning feels disconnected from real life.
How we win:
Offer interactive, goal-oriented activities
Create a space where he feels seen and encouraged
The School Counselor
Mariana coordinates after-school programs and wants to integrate technology that genuinely supports her students. She values tools that help track engagement and create safe learning environments.
How we win:
Provide clear progress metrics and engagement reports
Build trust through privacy and safe communication features
User Personas
Research
The Mentor
Laura has always loved mentoring young people and believes in the power of positive role models. Between her full-time job and personal life, she looks for flexible and meaningful ways to contribute to others’ growth.
How we win:
Make mentorship easy to fit into a busy schedule
Provide meaningful milestones and recognition
The Teen Explorer
Diego is curious, social, and a bit restless. He wants to discover his interests and be heard, but often loses motivation when learning feels disconnected from real life.
How we win:
Offer interactive, goal-oriented activities
Create a space where he feels seen and encouraged
The School Counselor
Mariana coordinates after-school programs and wants to integrate technology that genuinely supports her students. She values tools that help track engagement and create safe learning environments.
How we win:
Provide clear progress metrics and engagement reports
Build trust through privacy and safe communication features
Audience Insights
Research
Laura, Mentor
Mentors want clear, time-efficient ways to connect.
They value guidance and structure over open-ended communication.
Recognition motivates mentors.
Small acknowledgments or milestones increase commitment.
Community builds trust.
Knowing they’re part of a network of mentors boosts consistency.
Diego, Teen Explorer
Teens are driven by feedback loops.
Badges, progress tracking, and visible achievements help sustain engagement.
They seek personal expression.
Customizable profiles and spaces for sharing ideas foster a sense of ownership.
Social connection drives participation.
Feeling part of a group or team encourages continuous involvement.
Mariana, School Counselor
Wants measurable outcomes.
Needs tools that show progress and participation levels.
Values simplicity.
Platforms must be easy to onboard both mentors and students.
Trust is fundamental.
Transparency and data protection are essential to integrate the tool at scale.
Audience Insights
Research
Laura, Mentor
Mentors want clear, time-efficient ways to connect.
They value guidance and structure over open-ended communication.
Recognition motivates mentors.
Small acknowledgments or milestones increase commitment.
Community builds trust.
Knowing they’re part of a network of mentors boosts consistency.
Diego, Teen Explorer
Teens are driven by feedback loops.
Badges, progress tracking, and visible achievements help sustain engagement.
They seek personal expression.
Customizable profiles and spaces for sharing ideas foster a sense of ownership.
Social connection drives participation.
Feeling part of a group or team encourages continuous involvement.
Mariana, School Counselor
Wants measurable outcomes.
Needs tools that show progress and participation levels.
Values simplicity.
Platforms must be easy to onboard both mentors and students.
Trust is fundamental.
Transparency and data protection are essential to integrate the tool at scale.
Audience Insights
Research
Laura, Mentor
Mentors want clear, time-efficient ways to connect.
They value guidance and structure over open-ended communication.
Recognition motivates mentors.
Small acknowledgments or milestones increase commitment.
Community builds trust.
Knowing they’re part of a network of mentors boosts consistency.
Diego, Teen Explorer
Teens are driven by feedback loops.
Badges, progress tracking, and visible achievements help sustain engagement.
They seek personal expression.
Customizable profiles and spaces for sharing ideas foster a sense of ownership.
Social connection drives participation.
Feeling part of a group or team encourages continuous involvement.
Mariana, School Counselor
Wants measurable outcomes.
Needs tools that show progress and participation levels.
Values simplicity.
Platforms must be easy to onboard both mentors and students.
Trust is fundamental.
Transparency and data protection are essential to integrate the tool at scale.
Concept Ideation
Go to home
Concept Ideation
Go to home
Concept Ideation
Go to home
User Flow
We need to give a very good first impression and a nice user experience, so we took a deep thought on how to work on these first experiences for both our mentors and mentees. We created users tasks flows that reflected all the steps an alternatives before we started wireframing the whole app flow.
User Flow
We need to give a very good first impression and a nice user experience, so we took a deep thought on how to work on these first experiences for both our mentors and mentees. We created users tasks flows that reflected all the steps an alternatives before we started wireframing the whole app flow.
User Flow
We need to give a very good first impression and a nice user experience, so we took a deep thought on how to work on these first experiences for both our mentors and mentees. We created users tasks flows that reflected all the steps an alternatives before we started wireframing the whole app flow.
Wireframes
Once we had a deeper idea on how the main flows would be, we started wireframing and thinking the all the first interactions.
Wireframes
Once we had a deeper idea on how the main flows would be, we started wireframing and thinking the all the first interactions.
Wireframes
Once we had a deeper idea on how the main flows would be, we started wireframing and thinking the all the first interactions.
Interaction Patterns
“Experience is critical, for it determines how fondly people remember their interactions.-” - Don Norman in The Design of Everyday Things
Interaction Patterns
“Experience is critical, for it determines how fondly people remember their interactions.-” - Don Norman in The Design of Everyday Things
Interaction Patterns
“Experience is critical, for it determines how fondly people remember their interactions.-” - Don Norman in The Design of Everyday Things
Feedback
Every action needs a reaction.
We used a short animation to show when an emoji is selected.
Visibility
Users need to know what the options are
In every place where the user can do something, they have button for the main actions
Users need to know what the options are
In every place where the user can do something, they have button for the main actions
Affordance
Users need to understand something by what it looks like
The camera icon is a known pattern for opening the camera
Users need to understand something by what it looks like
The camera icon is a known pattern for opening the camera
Consistency
The same action has to cause the same reaction, every time
All cards work the same way in all the app
The same action has to cause the same reaction, every time
All cards work the same way in all the app
Constraints
Limiting the range of interaction
We don’t want to confuse the user, and we just show possible action
Limiting the range of interaction
We don’t want to confuse the user, and we just show possible action
Design
Go to home
Design
Go to home
Design
Go to home
Testing
Our potential users are from the US, so we needed to contact them and make the tests remote. The Challenge on this is having the users engaged with the test and understanding everything that’s happening. We did the tests with 6 users, giving them 10 tasks to complete, some took more time than others, but the idea was to understand their thoughts and test our designs and interactions. With this we could rethink a lot of things and iterate our designs, getting closer to the best MVP.
Testing
Our potential users are from the US, so we needed to contact them and make the tests remote. The Challenge on this is having the users engaged with the test and understanding everything that’s happening. We did the tests with 6 users, giving them 10 tasks to complete, some took more time than others, but the idea was to understand their thoughts and test our designs and interactions. With this we could rethink a lot of things and iterate our designs, getting closer to the best MVP.
Testing
Our potential users are from the US, so we needed to contact them and make the tests remote. The Challenge on this is having the users engaged with the test and understanding everything that’s happening. We did the tests with 6 users, giving them 10 tasks to complete, some took more time than others, but the idea was to understand their thoughts and test our designs and interactions. With this we could rethink a lot of things and iterate our designs, getting closer to the best MVP.
Thank you for exploring this project :)
Thank you for exploring this project :)
Thank you for exploring this project :)