YETI
Digital storage solution designed for adventurers and gear enthusiasts, creating a virtual locker that safely stores all equipment details in one accessible place.
Years
2024
Role
Sr. Product Designer
Scope
Strategy, Ideation, UX Design
YETI
Digital storage solution designed for adventurers and gear enthusiasts, creating a virtual locker that safely stores all equipment details in one accessible place.
Years
2024
Role
Sr. Product Designer
Scope
Strategy, Ideation, UX Design
YETI
Digital storage solution designed for adventurers and gear enthusiasts, creating a virtual locker that safely stores all equipment details in one accessible place.
Years
2024
Role
Sr. Product Designer
Scope
Strategy, Ideation, UX Design
Challenge
YETI launched the Gear Locker initiative to strengthen the connection between the brand and its customers beyond the moment of purchase. The goal was to create a digital space where users could register, track, and celebrate their gear — while unlocking exclusive benefits.
Challenge
YETI launched the Gear Locker initiative to strengthen the connection between the brand and its customers beyond the moment of purchase. The goal was to create a digital space where users could register, track, and celebrate their gear — while unlocking exclusive benefits.
Challenge
YETI launched the Gear Locker initiative to strengthen the connection between the brand and its customers beyond the moment of purchase. The goal was to create a digital space where users could register, track, and celebrate their gear — while unlocking exclusive benefits.
Solution
I designed Gear Locker, a platform that lets customers register their YETI products, unlocking benefits through a gamified experience that drives engagement.
Solution
I designed Gear Locker, a platform that lets customers register their YETI products, unlocking benefits through a gamified experience that drives engagement.
Solution
I designed Gear Locker, a platform that lets customers register their YETI products, unlocking benefits through a gamified experience that drives engagement.
Outcomes
38%
+ Engagement
72%
+ Registered products
Based on the number of users coming to the webpage, the reviews and the gear registered by user with the new product registration
Outcomes
38%
+ Engagement
72%
+ Registered products
Based on the number of users coming to the webpage, the reviews and the gear registered by user with the new product registration
Outcomes
38%
+ Engagement
72%
+ Registered products
Based on the number of users coming to the webpage, the reviews and the gear registered by user with the new product registration
Project Process
Research
User Personas
Audience Insights
User Flows
Register
Collect
Plan Ahead
Visual Design
Mobile Design
Desktop Desing
Project Process
Research
User Personas
Audience Insights
User Flows
Register
Collect
Plan Ahead
Visual Design
Mobile Design
Desktop Desing
Project Process
Research
User Personas
Audience Insights
User Flows
Register
Collect
Plan Ahead
Visual Design
Mobile Design
Desktop Desing
User Personas
Research
The Outdoor Adventurer
Loves camping, fishing, and road trips. Often invests in high-quality gear that lasts.
Needs and Motivations
Wants products that can withstand extreme conditions and values durability.
Registers products to feel part of a brand community that matches their rugged lifestyle.
The Everyday Explorer
Uses YETI for daily routines: commuting, gym, or casual hikes.
Needs and Motivations
Seeks functionality and convenience; wants to keep drinks cold or hot without hassle.
Registers products to access benefits and discover tips that make everyday use more efficient.
The Brand Loyalist
Already owns multiple YETI products and loves showing them off.
Needs and Motivations
Wants a simple way to track and manage their growing collection.
Registers products to unlock exclusive perks, extended warranties, and feel recognized as a loyal customer.
User Personas
Research
The Outdoor Adventurer
Loves camping, fishing, and road trips. Often invests in high-quality gear that lasts.
Needs and Motivations
Wants products that can withstand extreme conditions and values durability.
Registers products to feel part of a brand community that matches their rugged lifestyle.
The Everyday Explorer
Uses YETI for daily routines: commuting, gym, or casual hikes.
Needs and Motivations
Seeks functionality and convenience; wants to keep drinks cold or hot without hassle.
Registers products to access benefits and discover tips that make everyday use more efficient.
The Brand Loyalist
Already owns multiple YETI products and loves showing them off.
Needs and Motivations
Wants a simple way to track and manage their growing collection.
Registers products to unlock exclusive perks, extended warranties, and feel recognized as a loyal customer.
User Personas
Research
The Outdoor Adventurer
Loves camping, fishing, and road trips. Often invests in high-quality gear that lasts.
Needs and Motivations
Wants products that can withstand extreme conditions and values durability.
Registers products to feel part of a brand community that matches their rugged lifestyle.
The Everyday Explorer
Uses YETI for daily routines: commuting, gym, or casual hikes.
Needs and Motivations
Seeks functionality and convenience; wants to keep drinks cold or hot without hassle.
Registers products to access benefits and discover tips that make everyday use more efficient.
The Brand Loyalist
Already owns multiple YETI products and loves showing them off.
Needs and Motivations
Wants a simple way to track and manage their growing collection.
Registers products to unlock exclusive perks, extended warranties, and feel recognized as a loyal customer.
Audience Insights
Research
Durability is the #1 strength
Customers praise the premium feel and how products last through heavy use.
Excellent insulation
Coolers and bottles keep ice for days, though performance may fade slightly over time.
High price sets high expectations
Some see YETI as expensive or even overrated, but most agree the quality justifies it.
Weight and size are pain points
Bottles and mugs can feel heavy or not fit easily in cup holders.
Customer service adds value
Users highlight quick warranty support and responsive help.
Style and customization matter
People love color options and engraving, but notice wear or fading with time.
Audience Insights
Research
Durability is the #1 strength
Customers praise the premium feel and how products last through heavy use.
Excellent insulation
Coolers and bottles keep ice for days, though performance may fade slightly over time.
High price sets high expectations
Some see YETI as expensive or even overrated, but most agree the quality justifies it.
Weight and size are pain points
Bottles and mugs can feel heavy or not fit easily in cup holders.
Customer service adds value
Users highlight quick warranty support and responsive help.
Style and customization matter
People love color options and engraving, but notice wear or fading with time.
Audience Insights
Research
Durability is the #1 strength
Customers praise the premium feel and how products last through heavy use.
Excellent insulation
Coolers and bottles keep ice for days, though performance may fade slightly over time.
High price sets high expectations
Some see YETI as expensive or even overrated, but most agree the quality justifies it.
Weight and size are pain points
Bottles and mugs can feel heavy or not fit easily in cup holders.
Customer service adds value
Users highlight quick warranty support and responsive help.
Style and customization matter
People love color options and engraving, but notice wear or fading with time.
User Flow
We designed the flow to turn product ownership into a seamless and rewarding experience. By registering their gear, users not only secure warranty and product authenticity, but also gain access to a personal locker where all items are organized in one place. This creates long-term value by making ownership more transparent, building trust, and strengthening the connection between YETI and its community.
Register
Add your YETI product with a serial number or QR code in just a few steps.
Awareness
Collect
Store and organize all your gear in a digital locker, always accessible.
Use
Plan Ahead
Plan trips, unlock perks, extended warranty, and connect with the YETI community.
Engage
User Flow
We designed the flow to turn product ownership into a seamless and rewarding experience. By registering their gear, users not only secure warranty and product authenticity, but also gain access to a personal locker where all items are organized in one place. This creates long-term value by making ownership more transparent, building trust, and strengthening the connection between YETI and its community.
Register
Add your YETI product with a serial number or QR code in just a few steps.
Awareness
Collect
Store and organize all your gear in a digital locker, always accessible.
Use
Plan Ahead
Plan trips, unlock perks, extended warranty, and connect with the YETI community.
Engage
User Flow
We designed the flow to turn product ownership into a seamless and rewarding experience. By registering their gear, users not only secure warranty and product authenticity, but also gain access to a personal locker where all items are organized in one place. This creates long-term value by making ownership more transparent, building trust, and strengthening the connection between YETI and its community.
Register
Add your YETI product with a serial number or QR code in just a few steps.
Awareness
Collect
Store and organize all your gear in a digital locker, always accessible.
Use
Plan Ahead
Plan trips, unlock perks, extended warranty, and connect with the YETI community.
Engage
Register
One of the steps while the user is adding their products is to add their activities they like to do with their gear, being this optional but an engaging moment based on what the users said while testing this feature.
Wireframes
Register
One of the steps while the user is adding their products is to add their activities they like to do with their gear, being this optional but an engaging moment based on what the users said while testing this feature.
Wireframes
Register
One of the steps while the user is adding their products is to add their activities they like to do with their gear, being this optional but an engaging moment based on what the users said while testing this feature.
Wireframes
Collect
We began to explore how to make collections more immersive, imagining how users could interact with their gear and choose where and how to organize it within their virtual locker.
Wireframes
Collect
We began to explore how to make collections more immersive, imagining how users could interact with their gear and choose where and how to organize it within their virtual locker.
Wireframes
Collect
We began to explore how to make collections more immersive, imagining how users could interact with their gear and choose where and how to organize it within their virtual locker.
Wireframes
Plan Ahead
What if you could plan for a trip and decide what gear to take, check if you're missing anything, and save that setup for the futur, so you're not deep in the woods realizing you forgot your bottle opener... again.
Wireframes
Plan Ahead
What if you could plan for a trip and decide what gear to take, check if you're missing anything, and save that setup for the futur, so you're not deep in the woods realizing you forgot your bottle opener... again.
Wireframes
Plan Ahead
What if you could plan for a trip and decide what gear to take, check if you're missing anything, and save that setup for the futur, so you're not deep in the woods realizing you forgot your bottle opener... again.
Wireframes
Visual Design
Go to home
Visual Design
Go to home
Visual Design
Go to home
Designs
From concept to final screens, here’s how the Gear Locker experience takes shape through YETI’s visual identity.
Register
Clear and intuitive screens guide users to quickly add their products, either by serial number or QR code.
Homepage
A personalized dashboard that welcomes users, highlights their gear, and showcases curated collections to explore.
Product details
Immersive pages that mix product specs with lifestyle photography, reinforcing durability, use cases, and brand storytelling.
Designs
From concept to final screens, here’s how the Gear Locker experience takes shape through YETI’s visual identity.
Register
Clear and intuitive screens guide users to quickly add their products, either by serial number or QR code.
Homepage
A personalized dashboard that welcomes users, highlights their gear, and showcases curated collections to explore.
Product details
Immersive pages that mix product specs with lifestyle photography, reinforcing durability, use cases, and brand storytelling.
Designs
From concept to final screens, here’s how the Gear Locker experience takes shape through YETI’s visual identity.
Register
Clear and intuitive screens guide users to quickly add their products, either by serial number or QR code.
Homepage
A personalized dashboard that welcomes users, highlights their gear, and showcases curated collections to explore.
Product details
Immersive pages that mix product specs with lifestyle photography, reinforcing durability, use cases, and brand storytelling.
Register
Register
Register
Homepage
Homepage
Homepage
Product
Product
Product
Product Details
Product Details
Product Details
Thank you for exploring this project :)
The YETI Gear Locker represents a thoughtful approach to post-purchase customer engagement, creating lasting connections between the brand and its adventurous community.
Thank you for exploring this project :)
The YETI Gear Locker represents a thoughtful approach to post-purchase customer engagement, creating lasting connections between the brand and its adventurous community.
Thank you for exploring this project :)
The YETI Gear Locker represents a thoughtful approach to post-purchase customer engagement, creating lasting connections between the brand and its adventurous community.